8+ Top: Best Winery in Paso Robles, CA [2024]


8+ Top: Best Winery in Paso Robles, CA [2024]

The phrase denotes the top-rated or most extremely regarded wine-producing institution situated inside a selected geographic area recognized for viticulture. It signifies a location that excels in grape cultivation, winemaking processes, and general customer expertise, typically decided by elements like wine high quality, awards, ambiance, customer support, and amenities. For instance, a publication may conduct a survey to determine and award this distinction to a very distinctive property.

Figuring out a premier wine producer in a area is necessary for a number of causes. It serves as a helpful useful resource for wine fans searching for high-quality merchandise and memorable experiences. It additionally advantages the regional wine business by highlighting excellence, driving tourism, and establishing benchmarks for different producers to attempt in direction of. Traditionally, such designations have considerably impacted the fame and financial prosperity of wine areas all over the world.

The next dialogue will delve into the important thing traits that contribute to a vineyard’s perceived superiority, discover the varied strategies used to judge and rank wineries, and supply perception into what makes a go to to a top-tier wine vacation spot actually particular. This includes assessing elements from winery administration to tasting room experiences.

1. Wine High quality

Wine high quality is a foundational ingredient in figuring out the top-tier standing of a vineyard inside Paso Robles. It serves as the first driver for client desire, vital acclaim, and the general fame of the institution. With out distinctive wines, a vineyard can’t legitimately vie for the designation of being the most effective within the area.

  • Grape Sourcing & Terroir Expression

    The standard of grapes is paramount. Prime wineries rigorously choose winery websites that greatest specific the distinctive traits of the Paso Robles terroir its soil, local weather, and topography. They make use of viticultural practices that optimize fruit ripeness, stability, and focus. For instance, a vineyard famend for its Cabernet Sauvignon may meticulously handle its hillside vineyards to attain optimum solar publicity and drainage, thus creating richer, extra complicated wines that replicate the location’s potential.

  • Winemaking Experience & Approach

    Past grape sourcing, the winemaking course of considerably impacts the ultimate product. Elite wineries make use of expert winemakers who perceive the way to information the grapes by means of fermentation, growing old, and bottling to protect and improve their inherent qualities. Strategies corresponding to exact temperature management throughout fermentation, even handed use of oak growing old, and cautious mixing are essential. A vineyard centered on Rhne varietals may use whole-cluster fermentation so as to add complexity and construction, or make use of totally different oak regimes to boost particular aroma traits.

  • Consistency & Classic Variation Administration

    An indicator of a really superior vineyard is its skill to take care of constant high quality throughout vintages, even in difficult years. This requires a deep understanding of the winery and a proactive strategy to adapting winemaking methods to swimsuit the distinctive situations of every harvest. As an illustration, in a cooler classic, a prime vineyard may implement leaf thinning methods to extend solar publicity or regulate their fermentation protocols to extract extra colour and tannin.

  • Steadiness, Complexity & Typicity

    The last word measure of wine high quality lies in its sensory attributes. Prime wines exhibit a harmonious stability between acidity, tannins, alcohol, and fruit. They provide a fancy array of aromas and flavors that evolve within the glass, they usually precisely characterize the traits of their varietal and area. A nice Paso Robles Zinfandel, for instance, will exhibit ripe blackberry fruit, spice notes, and a attribute brambly character, all built-in right into a easy, lingering end.

Finally, the dedication to producing wines of remarkable high quality, from meticulous winery practices to professional winemaking, is what distinguishes a vineyard as being among the many highest in Paso Robles. Persistently delivering wines that showcase the area’s terroir, exhibit complexity and stability, and precisely characterize their varietal character is the cornerstone of attaining such acclaim.

2. Winery Excellence

Winery excellence varieties the bedrock upon which the fame of a premier vineyard is constructed. It encompasses the meticulous cultivation of grapevines to yield fruit of remarkable high quality, reflecting a deep understanding of terroir and sustainable agricultural practices. This excellence just isn’t merely an operational side however a defining attribute, immediately influencing wine high quality and the general vineyard expertise.

  • Optimum Web site Choice and Terroir Adaptation

    The choice of winery websites is paramount. Superior wineries meticulously assess soil composition, elevation, side, and microclimate to find out the best varietals for every location. They perceive how the precise terroir influences grape improvement and, consequently, the wine’s character. For instance, a vineyard may select a hillside location with well-draining soils for Cabernet Sauvignon, maximizing solar publicity and selling concentrated flavors, whereas a cooler, extra sheltered website could be chosen for Pinot Noir. Adaptation to the Paso Robles terroir demonstrates a dedication to expressing the distinctive traits of the area.

  • Sustainable and Natural Practices

    A dedication to environmental stewardship is more and more important. Main wineries typically make use of sustainable or natural farming strategies to reduce their environmental influence and improve the long-term well being of their vineyards. This contains practices corresponding to cowl cropping, built-in pest administration, and water conservation. These practices not solely protect the land for future generations but in addition contribute to the general high quality of the grapes by selling a wholesome ecosystem throughout the winery. Certification, corresponding to CCOF for natural farming, can present assurance of those practices.

  • Meticulous Viticultural Strategies

    Past sustainable practices, cautious consideration to viticultural methods is important. This contains pruning, cover administration, irrigation, and yield management. These practices are tailor-made to every varietal and winery website to optimize grape ripening, stability acidity, and develop complicated taste profiles. As an illustration, strategic leaf elimination can enhance solar publicity and airflow, lowering the danger of illness and enhancing fruit improvement. Exact irrigation administration ensures that vines obtain enough water with out overstressing them, essential within the arid Paso Robles local weather.

  • Funding in Innovation and Analysis

    Prime-tier wineries typically spend money on analysis and innovation to enhance their winery practices. This may contain experimenting with new grape varieties, trialing totally different rootstocks, or implementing precision viticulture applied sciences corresponding to distant sensing and drone imagery. These applied sciences allow wineries to observe vine well being, determine areas of stress, and optimize irrigation and fertilization, in the end resulting in improved grape high quality and extra environment friendly useful resource administration. This proactive strategy to viticulture demonstrates a dedication to steady enchancment and a pursuit of excellence.

In conclusion, winery excellence just isn’t merely about cultivating grapes; it’s a few holistic strategy that integrates optimum website choice, sustainable practices, meticulous methods, and a dedication to innovation. These components, when mixed, create the muse for distinctive wines and contribute considerably to a vineyard’s fame as a pacesetter throughout the Paso Robles wine area.

3. Tasting Expertise

The standard of the tasting expertise is pivotal in shaping client notion of a vineyard and considerably contributes to its standing inside Paso Robles. It extends past merely sampling wines; it encompasses the general surroundings, service, and academic alternatives that collectively outline a go to. The tasting expertise is commonly a key differentiator for wineries vying for recognition as the most effective.

  • Educated and Participating Employees

    The workers’s skill to articulate the nuances of every wine, the winemaking course of, and the winery’s terroir is essential. Educated personnel improve the tasting by offering insights that deepen appreciation for the wines. Participating interactions foster a way of connection and create memorable experiences. As an illustration, a workers member may clarify the affect of diurnal temperature variations on grape improvement, thus illustrating how the Paso Robles local weather contributes to the wine’s distinctive traits.

  • Ambiance and Setting

    The bodily setting considerably impacts the tasting expertise. An aesthetically pleasing surroundings, whether or not it’s a country farmhouse, a contemporary architectural marvel, or a vineyard-view patio, enhances the enjoyment of the wines. Particulars corresponding to snug seating, applicable lighting, and well-maintained amenities contribute to a way of luxurious and leisure. A vineyard with a panoramic view of its rolling vineyards presents a visually compelling backdrop that elevates the general tasting expertise.

  • Flight Presentation and Choice

    The way during which wines are introduced is important. A curated flight, thoughtfully organized to showcase the vineyard’s vary and spotlight particular varietals or vintages, demonstrates consideration to element. Tasting notes and academic supplies ought to accompany every wine, offering context and inspiring exploration. The choice to customise flights based mostly on particular person preferences permits for a extra customized tasting expertise.

  • Academic Alternatives and Wine Membership Advantages

    Wineries that supply academic alternatives, corresponding to winery excursions, barrel tastings, or winemaking seminars, present added worth to the tasting expertise. These actions deepen understanding of the winemaking course of and foster a stronger reference to the model. Wine membership memberships that supply unique entry to limited-production wines, particular occasions, and reductions additional improve the client relationship and contribute to long-term loyalty.

In conclusion, the tasting expertise is a multifaceted ingredient that considerably influences a vineyard’s standing inside Paso Robles. A mixture of educated workers, inviting ambiance, considerate flight presentation, and academic alternatives creates a memorable and enriching expertise that distinguishes the most effective wineries from the remainder, fostering buyer loyalty and enhancing model fame.

4. Ambiance & Setting

Ambiance and setting are integral to defining a superior vineyard in Paso Robles, contributing considerably to the general customer expertise and shaping perceptions of high quality. These components transcend mere aesthetics, influencing how guests understand the wines and the model itself. They characterize a deliberate effort to create a selected ambiance that resonates with the target market and enhances the enjoyment of the tasting.

  • Architectural Design and Panorama Integration

    The architectural type of the vineyard and its integration with the encompassing panorama are key elements. A construction that enhances the pure surroundings, whether or not by means of the usage of native supplies or by mirroring the contours of the land, creates a way of concord and place. As an illustration, a contemporary, minimalist design may emphasize the clear traces and open areas, whereas a country, stone-clad constructing evokes a way of historical past and custom. The landscaping, together with vineyards, gardens, and out of doors seating areas, additional contributes to the general aesthetic and enhances the customer’s connection to the land. These design decisions replicate a dedication to making a visually interesting and welcoming surroundings.

  • Inside Design and Decor

    The inside design and decor of the tasting room play a vital function in shaping the ambiance. The selection of furnishings, lighting, paintings, and colour palettes contributes to the general feeling of the area. A well-designed inside creates a snug and welcoming ambiance, encouraging guests to calm down and linger. A tasting room may characteristic elegant chandeliers and plush seating to convey a way of luxurious, or it would incorporate pure wooden and earthy tones to create a extra informal and approachable vibe. These design components are rigorously chosen to align with the vineyard’s model identification and improve the tasting expertise.

  • View and Outside Areas

    The presence of scenic views and well-designed out of doors areas considerably enhances the enchantment of a vineyard. A panoramic view of the vineyards, rolling hills, or surrounding panorama gives a charming backdrop for the tasting expertise. Outside seating areas, corresponding to patios, terraces, or gardens, supply alternatives to benefit from the wines in a pure setting. Options like fireplaces, water options, or shaded pergolas add to the ambiance and create inviting areas for leisure and dialog. These out of doors facilities lengthen the tasting expertise past the confines of the tasting room and permit guests to attach with the pure fantastic thing about Paso Robles.

  • Sensory Components (Lighting, Music, Aromas)

    Refined sensory components, corresponding to lighting, music, and aromas, contribute to the general ambiance. Smooth, pure lighting creates a heat and welcoming ambiance, whereas strategically positioned spotlights can spotlight architectural options or paintings. Rigorously curated background music can improve the temper and create a way of tranquility or power. The presence of nice aromas, such because the scent of oak barrels or blooming flowers, can additional stimulate the senses and improve the tasting expertise. These refined but highly effective components work collectively to create a cohesive and immersive sensory expertise.

In abstract, ambiance and setting are usually not merely ornamental components however reasonably strategic elements that contribute considerably to the notion of a superior vineyard in Paso Robles. By rigorously contemplating architectural design, inside decor, views, and sensory components, wineries can create an immersive and memorable expertise that enhances the enjoyment of their wines and reinforces their model identification. These elements collectively elevate the tasting expertise, setting the stage for lasting impressions and repeat visits.

5. Buyer Service

Customer support varieties an important pillar within the framework of what defines a number one vineyard in Paso Robles. It extends past primary transactions, shaping the customer’s general impression and immediately influencing model loyalty and constructive word-of-mouth referrals. The next sides illustrate the profound connection between distinctive service and attaining the accolade of “greatest vineyard”.

  • Personalised Consideration and Lodging

    Individualized service caters to the precise wants and preferences of every customer. This entails actively listening to friends, understanding their wine data and pursuits, and tailoring suggestions accordingly. For instance, a buyer with dietary restrictions would learn about appropriate wine pairings and choices, making certain a snug and inclusive expertise. This personalized effect demonstrates a dedication to exceeding expectations, thereby solidifying a constructive model picture.

  • Proactive Downside Fixing and Battle Decision

    The flexibility to effectively handle and resolve points proactively is vital. Whether or not it is a delayed cargo, a tasting room concern, or a discrepancy in billing, a immediate and efficient decision turns a possible unfavourable expertise into a chance to display distinctive service. As an illustration, if a visitor is dissatisfied with a specific wine, a number one vineyard will supply an alternate or a refund with out hesitation, prioritizing buyer satisfaction above all else.

  • Educated and Approachable Employees

    A well-trained workers, possessing in-depth data of the vineyard’s wines, historical past, and winemaking processes, is paramount. Employees members ought to have the ability to articulate this information in an accessible and fascinating method, fostering a deeper appreciation for the wines. Furthermore, they need to be approachable and welcoming, creating a snug and relaxed ambiance for guests to ask questions and discover the vineyard’s choices.

  • Publish-Go to Engagement and Relationship Constructing

    Sustaining contact with guests after their expertise is important for fostering long-term relationships. This will contain sending customized thank-you notes, offering unique presents to returning prospects, or participating with friends on social media. Such proactive engagement reinforces the constructive impression created in the course of the go to and cultivates a way of loyalty, in the end remodeling guests into model advocates.

These interconnected facets of customer support contribute considerably to shaping the general notion of a vineyard. A vineyard acknowledged as the most effective in Paso Robles persistently excels in these areas, demonstrating a deep understanding of the worth of buyer relationships and a dedication to delivering an distinctive expertise at each touchpoint. This dedication interprets into constructive opinions, elevated model loyalty, and in the end, sustained success.

6. Awards & Recognition

Awards and recognition function tangible validations of a vineyard’s high quality and contribute considerably to its perceived standing throughout the Paso Robles wine area. These accolades, bestowed by respected wine critics, competitions, and publications, act as alerts to customers and business professionals alike, influencing buying choices and shaping reputations. The achievement of awards just isn’t the only determinant of a vineyard’s standing, however it’s a substantial element that contributes to its general recognition as a top-tier institution. A vineyard persistently incomes excessive scores from Wine Spectator, as an illustration, establishes a observe document of high quality that draws discerning wine fans.

The precise influence of awards and recognition is multifaceted. Excessive scores and medals from worldwide wine competitions, such because the Decanter World Wine Awards or the San Francisco Chronicle Wine Competitors, present exterior validation of a vineyard’s experience in viticulture and winemaking. Optimistic opinions from revered wine critics, like Robert Parker or James Suckling, can drive important will increase in gross sales and model consciousness. Moreover, inclusion in lists of prime wineries compiled by publications corresponding to Wine Fanatic or Forbes elevates a vineyard’s profile and positions it favorably inside a aggressive panorama. Actual-world examples abound, with wineries experiencing a surge in demand and recognition following the receipt of a prestigious award or a good overview. This underscores the sensible significance of actively pursuing and leveraging awards and recognition as a part of a broader advertising and branding technique. As an illustration, successful “Better of Class” awards on the Los Angeles Worldwide Wine Competitors can translate immediately into elevated tasting room site visitors and wholesale orders.

Whereas awards and recognition are helpful belongings, it’s important to acknowledge their limitations. Judging standards can differ between competitions, and subjective preferences inevitably affect reviewer opinions. Moreover, a vineyard’s dedication to sustainability, innovation, or group engagement could not at all times be adequately mirrored in conventional scoring programs. Consequently, it’s essential for wineries to concentrate on delivering a persistently high-quality product and distinctive buyer expertise, whereas strategically leveraging awards and recognition to amplify their message and reinforce their model identification. The long-term success of a vineyard, even one lauded with quite a few accolades, in the end is determined by its skill to take care of high quality, adapt to market developments, and domesticate lasting relationships with its prospects.

7. Sustainable Practices

Sustainable practices are more and more integral to defining a top-tier vineyard inside Paso Robles. This dedication extends past environmental duty; it signifies a holistic strategy encompassing financial viability, social fairness, and environmental stewardship, all contributing to the long-term well being and fame of the institution.

  • Water Conservation

    Water shortage is a big concern in Paso Robles. Main wineries implement water-saving irrigation methods, corresponding to drip irrigation and soil moisture monitoring, to reduce water utilization. They could additionally spend money on water recycling programs to reuse water from vineyard operations for winery irrigation. These practices not solely preserve a valuable useful resource but in addition display a dedication to accountable useful resource administration, enhancing the vineyard’s picture as environmentally acutely aware.

  • Soil Well being Administration

    Sustaining wholesome soil is essential for vine well being and wine high quality. Sustainable wineries make use of practices corresponding to cowl cropping, composting, and lowered tillage to enhance soil construction, fertility, and water retention. These strategies improve the pure ecosystem throughout the winery, lowering the necessity for artificial fertilizers and pesticides. The result’s more healthy vines, increased high quality grapes, and a lowered environmental footprint, contributing to the vineyard’s general sustainability profile.

  • Vitality Effectivity

    Wineries eat important quantities of power for cooling, heating, and lighting. Sustainable wineries implement energy-efficient applied sciences, corresponding to photo voltaic panels, geothermal programs, and energy-efficient lighting, to scale back their carbon footprint. They could additionally optimize constructing design to maximise pure mild and air flow, additional lowering power consumption. These investments display a dedication to lowering environmental influence and can even lead to important value financial savings over the long run.

  • Biodiversity Preservation

    Defending and enhancing biodiversity throughout the winery ecosystem is important for long-term sustainability. Sustainable wineries create habitat for helpful bugs, birds, and different wildlife by planting native vegetation, preserving pure areas, and minimizing pesticide use. They could additionally implement practices corresponding to hedgerows and wildlife corridors to attach fragmented habitats. These efforts not solely assist biodiversity but in addition improve the aesthetic enchantment of the winery, contributing to the general customer expertise.

The combination of sustainable practices all through all facets of vineyard operations, from winery administration to power consumption and biodiversity preservation, is a defining attribute of a top-tier vineyard in Paso Robles. These efforts display a dedication to environmental duty, financial viability, and social fairness, enhancing the vineyard’s fame, attracting environmentally acutely aware customers, and making certain its long-term sustainability.

8. Innovation

Innovation represents a vital ingredient distinguishing main wineries inside Paso Robles, extending past mere custom to embrace novel approaches in viticulture, winemaking, and buyer expertise. This dedication to pioneering strategies considerably contributes to a vineyard’s skill to excel and obtain recognition as the most effective.

  • Viticultural Experimentation

    Main wineries incessantly have interaction in experimenting with novel grape varietals suited to the Paso Robles terroir, implementing superior irrigation methods, and using precision viticulture applied sciences. An instance contains trialing drought-resistant rootstocks to optimize water utilization or using drone imagery to evaluate vine well being. Such experimentation contributes to bettering grape high quality, useful resource effectivity, and general winery sustainability.

  • Winemaking Strategies

    Innovation in winemaking includes exploring various fermentation strategies, using novel growing old vessels, and refining mixing methods to boost wine complexity and character. This might entail experimenting with wild yeast fermentations to develop distinctive taste profiles or using concrete eggs for growing old to impart a definite texture. These methods permit wineries to distinguish their merchandise and push the boundaries of conventional winemaking.

  • Sustainable Practices Integration

    Prime wineries are more and more integrating progressive sustainable practices into their operations, together with implementing renewable power sources, growing closed-loop water programs, and adopting regenerative agriculture methods. Examples embrace putting in photo voltaic panels to energy vineyard operations or implementing composting applications to counterpoint winery soils. Such practices display a dedication to environmental duty and contribute to a constructive model picture.

  • Buyer Expertise Enhancement

    Progressive wineries are continually searching for methods to boost the client expertise, whether or not by means of interactive tasting rooms, customized wine membership choices, or digital actuality winery excursions. This may contain creating immersive tasting experiences that educate customers about winemaking or growing cellular apps that present entry to unique content material and promotions. These efforts foster better buyer engagement and loyalty.

These sides of innovation, from pioneering viticultural methods to enhancing the buyer expertise, collectively contribute to a vineyard’s skill to excel and obtain recognition as the most effective inside Paso Robles. By embracing novel approaches and persistently pushing the boundaries of custom, these wineries display a dedication to high quality, sustainability, and buyer satisfaction, in the end solidifying their place as leaders within the area.

Steadily Requested Questions

The next addresses frequent inquiries in regards to the traits and evaluation of top-tier wine producers throughout the Paso Robles area.

Query 1: What elements are thought of when evaluating a vineyard’s declare as being the “greatest vineyard in Paso Robles”?

Wine high quality, winery administration, tasting room expertise, ambiance, customer support, awards, sustainable practices, and innovation are all thought of. A holistic evaluation, encompassing these sides, determines the designation.

Query 2: Is wine high quality the only determinant in figuring out a number one vineyard?

Whereas paramount, wine high quality just isn’t the one issue. A complete analysis contains winery practices, customer support, and general sustainability efforts. A vineyard could produce glorious wines however lack in different vital areas.

Query 3: How necessary are awards and recognition in assessing a vineyard’s standing?

Awards present exterior validation of high quality and affect client notion. Nevertheless, judging standards differ, and subjective opinions are concerned. Awards ought to be thought of alongside different indicators of excellence.

Query 4: What function does sustainability play in figuring out a top-tier vineyard?

Sustainability is more and more necessary. Wineries demonstrating a dedication to environmental stewardship, useful resource conservation, and accountable practices are favorably considered by customers and the business.

Query 5: How does the tasting expertise contribute to a vineyard’s general ranking?

The tasting expertise is essential. Educated workers, inviting ambiance, considerate flight displays, and academic alternatives improve the client’s notion of the vineyard and its wines.

Query 6: Can a comparatively new vineyard compete for the title of “greatest vineyard in Paso Robles” in opposition to established producers?

Sure, a more moderen vineyard can compete. Innovation, distinctive wine high quality, customer support, and sustainable practices can permit a brand new vineyard to shortly set up a powerful fame and problem established producers.

A vineyard’s standing as pre-eminent stems from a mixture of things. Persistently high-quality wines, coupled with sustainability and buyer focus, are essential.

This concludes the exploration into figuring out the highest vineyard inside Paso Robles. Additional dialogue will concentrate on particular wineries.

Ideas for Figuring out a Premier Vineyard in Paso Robles

Evaluating wine high quality calls for a scientific methodology. The next pointers help in discerning distinctive traits.

Tip 1: Prioritize Wine High quality Evaluation: Consider wines by means of blind tastings to get rid of bias. Concentrate on traits like stability, complexity, size, and typicity to evaluate a winerys merchandise impartial of fame.

Tip 2: Scrutinize Winery Practices: Analysis winery administration methods. Emphasis ought to be positioned on sustainable or natural practices, which affect grape high quality and display dedication to environmental stewardship.

Tip 3: Consider the Tasting Room Expertise: Assess the data of the tasting room workers. Think about the ambiance, flight presentation, and obtainable academic supplies. These components replicate the winerys dedication to buyer satisfaction.

Tip 4: Analyze Awards and Recognition: Acknowledge earned accolades, however cross-reference with a number of sources. Think about scores from respected wine critics and medals from acknowledged wine competitions as indicators of constant high quality.

Tip 5: Examine Buyer Service Protocols: Assess the responsiveness and attentiveness of workers. Think about interactions previous to visiting, in the course of the tasting expertise, and in follow-up communications as indicators of customer-centric operation.

Tip 6: Analysis Sustainable Initiatives: Consider wineries demonstrating dedication to lowering water utilization, managing soil well being, and preserving biodiversity. Prioritization ought to be given to certifications and acknowledged initiatives demonstrating a real dedication to environmentally sound practices.

Tip 7: Search Demonstrations of Innovation: Determine wineries embracing novel methods, applied sciences, or approaches to boost wine high quality or the client expertise. This means a forward-thinking strategy and a dedication to steady enchancment.

These evaluations present vital insights. Prioritize high quality by means of a mix of product evaluation and operation overview.

This evaluation ought to assist a extra knowledgeable determination. Additional issues can embrace private preferences.

The Pursuit of Excellence

This exploration has illuminated the multifaceted standards for figuring out a “greatest vineyard in Paso Robles.” It encompasses wine high quality, winery practices, customer support, sustainability, and innovation. A singular concentrate on anyone side is inadequate; the designation rests on a harmonious convergence of those vital components, reflecting a dedication to high quality throughout all operations.

The enduring pursuit of excellence throughout the Paso Robles wine area serves as a testomony to the dedication of its producers. Evaluating these elements empowers customers to make knowledgeable decisions, supporting wineries that exemplify high quality, sustainability, and a dedication to the artwork of winemaking. The continued concentrate on these ideas will undoubtedly form the way forward for Paso Robles as a world-class wine vacation spot.