The phrase identifies optimum durations for discounted foods and drinks choices at institutions inside a particular Texas metropolis. These promotional durations intention to draw patrons throughout historically slower enterprise hours, usually within the late afternoon and early night. For instance, a restaurant would possibly supply half-price appetizers and reduced-price cocktails between 4 PM and seven PM on weekdays.
These promotional durations present financial benefits for shoppers looking for reasonably priced eating and socializing alternatives. Companies profit via elevated income throughout off-peak occasions and enhanced model visibility. Traditionally, these choices emerged as a technique to spice up gross sales and create a vibrant ambiance following the top of the normal workday.