The designation refers to institutions throughout the central district of a metropolis that supply discounted costs on drinks and generally meals throughout a particular timeframe, sometimes within the late afternoon or early night. A typical instance could be a bar within the central enterprise district providing half-price appetizers and diminished drink costs from 5 PM to 7 PM.
These promotions function a strategic methodology for companies to draw clientele throughout historically slower durations, boosting income and fostering a vibrant environment. Traditionally, such choices have developed from easy drink specials to embody a wider vary of culinary and social experiences, reflecting altering shopper preferences and financial circumstances.