The phrase signifies institutions inside New York Metropolis that provide superior brunch menus accompanied by limitless alcoholic drinks, sometimes for a hard and fast worth inside a particular time-frame. This providing combines the noon meal with free-flowing drinks, usually mimosas, Bloody Marys, or comparable brunch-appropriate cocktails. It caters to patrons in search of a celebratory and relaxed eating expertise.
This sort of eating expertise has gained appreciable recognition on account of its worth proposition and social enchantment. It offers a fixed-cost setting for prolonged gatherings, permitting diners to take pleasure in each meals and drinks with out fixed monitoring of particular person costs. Its historic context is rooted within the broader brunch tradition, which has advanced from a leisurely weekend meal to a major social occasion. The addition of limitless drinks amplifies the celebratory facet, making it a very engaging possibility for particular events and weekend gatherings.
