The phrase identifies a interval throughout which automotive retailers and producers supply vital worth reductions on autos, coinciding with the standard post-Thanksgiving procuring occasion. This era presents a possibility for shoppers to accumulate vehicles at doubtlessly decrease prices than throughout different instances of the yr. An instance could be a dealership promoting a selected mannequin with a considerable low cost, financing incentives, or included packages throughout that designated timeframe.
The occasions significance lies within the potential for client financial savings and elevated automotive gross sales quantity. Traditionally, this timeframe has served as a catalyst for each clearing present stock and stimulating end-of-year gross sales figures. Customers profit from aggressive pricing, whereas automotive companies intention to realize gross sales targets and handle stock ranges effectively.