The class encompasses underarm hygiene merchandise formulated primarily with components sourced from nature, meant to be used by males. These formulations intention to mitigate physique odor by way of mechanisms equivalent to absorbing moisture, neutralizing odor-causing micro organism, and offering a pleasing scent derived from important oils or different botanical extracts. An instance is a deodorant stick containing charcoal powder, coconut oil, and tea tree oil, marketed as a wholesome different to standard antiperspirants.
The rising demand for these merchandise stems from a rising consciousness of the potential well being dangers related to artificial chemical substances generally present in standard deodorants and antiperspirants, equivalent to aluminum compounds and parabens. Customers are additionally drawn to the perceived environmental advantages, as these merchandise typically make the most of sustainable sourcing and eco-friendly packaging. Traditionally, pure alternate options have been restricted and fewer efficient, however developments in formulation have considerably improved efficiency and shopper satisfaction.