The phrase identifies a selected sort of American whiskey, particularly the range produced beneath the Evan Williams model identify which is taken into account to be of superior high quality inside its product line. It represents a perceived peak of high quality or desirability among the many varied choices from a selected distillery, based mostly on subjective components reminiscent of taste profile, smoothness, or total consuming expertise. For instance, inside the Evan Williams vary, sure restricted version single barrel bottlings may be thought of to fall beneath this descriptor.
The identification of a top-tier product inside a model carries important weight for each shoppers and the distillery itself. For shoppers, it serves as a information to navigating the product line, highlighting doubtlessly superior style or worth propositions. Traditionally, such a distinction has been essential for constructing model loyalty and inspiring repeat purchases. The existence of a highly-regarded expression can even elevate the notion of the complete model, even benefiting gross sales of extra entry-level choices.
