The phrase identifies places inside a particular geographical space that supply discounted costs on drinks and appetizers throughout designated instances. For instance, an institution would possibly provide half-price cocktails and reduced-price snacks between the hours of 4:00 PM and seven:00 PM, attracting patrons in search of reasonably priced choices.
This apply advantages each companies and shoppers. Institutions can enhance income throughout usually sluggish intervals and appeal to new prospects. Shoppers, then again, can get pleasure from social gatherings and discover completely different venues with out incurring important expense. Traditionally, this kind of providing emerged as a method to spice up mid-afternoon or early night gross sales.