The phrase identifies a particular sort of automotive vendor: a dealership specializing in beforehand owned Ford F-150 pickup vans and positioned in proximity to the town of Rockford. The time period pinpoints a enterprise mannequin centered on a well-liked automobile inside an outlined geographic market.
Finding such a dealership can present benefits, together with a probably wider collection of F-150 fashions and trim ranges than may be out there at common used automotive heaps. It might additionally supply specialised information concerning the automobile’s upkeep historical past and customary points. The comfort of a close-by location reduces journey time for automobile inspection and buy.